BRINGING PEOPLE TOGETHER UNDER AFRICAN SKIES

SO WHO IS MISSY J ?

Her name is Jumuika — from the Swahili word for “to unite” — but to the world, she is Missy J;bold, smart, and effortlessly together, she’s alive with rhythm and flavour.

She is the laughter that rises around a shared table, the warmth of the sun over the vineyards, the pulse of music in the streets, and the quiet grace of timeless landscapes. From the spice-filled markets of the North to the rolling hills of the South, Missy J gathers it all into one voice — one heart.

SIGNATURE RANGE

Each glass she offers is an invitation: to unite, to celebrate, to belong. She calls us closer, reminding us that wine is not just for drinking — it is for connecting, for honouring friendship, love, and community. Missy J is Africa’s story told in a bottle. A celebration of togetherness. A toast to joy. Raise your glass.

CONTACT US

Family-owned and run since 1972, IOEC is trusted with the international management of over 500 of South Africa’s leading FMCG, building materials, and general merchandise brands. We are exporters and international brand developers to over 55 countries. Missy J is one of IOEC’s private labels that we supply across the globe.
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